B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- share of instagram users using search bar for Instagram (2026)
Over 50% of Instagram users use the search bar to find accounts, products, and information.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GOSO.io
Primary
Tier C
https://goso.io/blog/instagram-seo-guide/ ↗
Source Article
Instagram SEO: How to Rank in Search and Explore
Instagram is a search engine. Over 50% of users now use Instagram's search bar to find accounts, products, and information. If your content is not optimised for search, you are invisible to the people actively looking for what you offer.
We have tested Instagram SEO strategies across 32,000+ brands.…
Original Research
GOSO.io
· Original study ↗
Methodology
Claimed by GOSO.io; original underlying source not identified
Methodology documented
Segmentation
IndustryMedia
RoleSEO Specialist
Channelsocial
Cite this stat
Plain Text
Instagram: 50% share of instagram users using search bar. Source: GOSO.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-search-bar-usage-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-search-bar-usage-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of instagram users using search bar for Instagram<br><small>Source: GOSO.io (2026) · <a href="https://lighthousedata.io/data/instagram-search-bar-usage-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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