B
Evidence Grade B
Safe to Cite
Aging
0.76%
0.76% -- referral traffic for Instagram Referral Traffic (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.76%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Platform_data
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (2)
SparkToro / Datos
Primary
Tier B
https://sparktoro.com/blog/who-sends-traffic-on-the-web-and-how-much-new-research-from-datos-sparkto… ↗
Also cited by
2026-08-17
Original Research
SparkToro / Datos
· Original study ↗
Segmentation
IndustryMedia
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Instagram Referral Traffic: 0.76% referral traffic. Source: SparkToro / Datos (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-referral-traffic
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<blockquote cite="https://lighthousedata.io/data/instagram-referral-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.76%</strong> -- referral traffic for Instagram Referral Traffic<br><small>Source: SparkToro / Datos (2024) · <a href="https://lighthousedata.io/data/instagram-referral-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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