B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- share of daily reels views from edits content for Instagram (Q4 2025)
In Q4 2025, nearly 10% of daily Instagram Reels views came from content created in Edits.
- The source text states 'nearly 10%' rather than exactly 10%.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
Q4 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier A
https://www.vmgdigital.com/blog/creatives-on-instagram-linkedin-and-tiktok/ ↗
Source Article
What Creative Looks Like On Instagram, LinkedIn, And TikTok
In 2026, the challenge is not just making more content. It is making content that fits the way each platform now behaves.
Instagram, LinkedIn, and TikTok are all still competing for attention, but they are rewarding different creative instincts. Instagram is leaning further into original short-form …
Original Research
Meta
· Original study ↗
Methodology
Company announcement by Meta
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 10% share of daily reels views from edits content. Source: Meta (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-reels-views-from-edits-q4-2025
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<blockquote cite="https://lighthousedata.io/data/instagram-reels-views-from-edits-q4-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- share of daily reels views from edits content for Instagram<br><small>Source: Meta (Q4 2025) · <a href="https://lighthousedata.io/data/instagram-reels-views-from-edits-q4-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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