B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
64%
64% -- share of purchase decisions starting with dm for Instagram (2025)
Over 64% of purchase decisions on Instagram start with a DM, according to Meta internal reports.
- Source states 'over 64%' rather than exactly 64%
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier C
https://www.replyrush.com/post/2025-guide-best-instagram-dm-automation-tools-manychat-alternatives ↗
Source Article
7 Best Instagram DM Automation Tools in 2026 (ManyChat Alternatives)
2025 Guide: Best Instagram DM Automation Tools & Manychat Alternatives
Updated: May 27
1. Introduction to Instagram DM Automation in 2025
2. The Rise and Fall of Manychat on Instagram
3. Why You Need an Instagram DM Automation Tool in 2025
4. Features to Look for in a DM Automation Tool in 2025
5. M…
Original Research
Meta
· Original study ↗
Methodology
Cited as Meta internal reports; secondary citation by ReplyRush
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 64% share of purchase decisions starting with dm. Source: Meta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-purchase-decisions-start-with-dm
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<blockquote cite="https://lighthousedata.io/data/instagram-purchase-decisions-start-with-dm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- share of purchase decisions starting with dm for Instagram<br><small>Source: Meta (2025) · <a href="https://lighthousedata.io/data/instagram-purchase-decisions-start-with-dm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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