B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
87%
87% -- share of users taking action after viewing product info for Instagram (2026)
According to Meta, 87% of people take action after viewing product information on Instagram (such as following a brand or making a purchase).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier B
https://www.impactfirst.co/id/c/instagram-marketing ↗
Source Article
Strategi Instagram Marketing untuk Brand Performance
10 Aplikasi & Software Manufaktur Terbaik untuk Pabrik di Indonesia 2026 | Perbandingan
Banyak artikel tentang software manufaktur menggiring pembaca ke produk yang ingin mereka jual; ada yang…
David
Agustus 5, 2026Di era digital saat ini, media sosial menjadi kunci dalam pemasaran. Instagram, denga…
Original Research
Meta
· Original study ↗
Methodology
Meta-reported figure cited in guide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 87% share of users taking action after viewing product info. Source: Meta (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-product-info-action-87pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-product-info-action-87pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of users taking action after viewing product info for Instagram<br><small>Source: Meta (2026) · <a href="https://lighthousedata.io/data/instagram-product-info-action-87pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.