B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- primary social commerce channel share for Instagram (2025)
40% of surveyed senior marketers at global consumer brands use Instagram as their primary social commerce channel.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SAMY Alliance
Primary
Tier B
https://3thinkrs.com/emotional-storytelling-boosts-engagement-by-40-chatgpt-referrals-to-publishers-… ↗
Source Article
B2B PR news: Emotional storytelling boosts engagement by 40% | ChatGPT referrals to publishers is up 8 times in 6 months | Financial Times is Working It
B2B PR news: Press Gazette, Marketing Week, and Social Media Today in this week’s Fresh Ink
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ChatGPT referrals to publishers is up 8 times in 6 months
ChatGPT’s referral traffic to 14 leading publishers rose 8 times i…
Original Research
SAMY Alliance
· Original study ↗
Methodology
SAMY Alliance study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 40% primary social commerce channel share. Source: SAMY Alliance (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-primary-social-commerce-40
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<blockquote cite="https://lighthousedata.io/data/instagram-primary-social-commerce-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- primary social commerce channel share for Instagram<br><small>Source: SAMY Alliance (2025) · <a href="https://lighthousedata.io/data/instagram-primary-social-commerce-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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