B
Evidence Grade B
Safe to Cite
Current
17
17 -- average posting frequency for average instagram account (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Buffer
Primary
Tier A
https://buffer.com/resources/instagram-engagement-rate/ ↗
Source Article
What Is A Good Instagram Engagement Rate? Data from 27 Million+ Instagram Posts
Original Research
Buffer
· Original study ↗
Methodology
Average value from analysis of 27 million+ Instagram posts from 273,000 accounts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
average instagram account: 17 average posting frequency. Source: Buffer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-posting-frequency-average
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<blockquote cite="https://lighthousedata.io/data/instagram-posting-frequency-average" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17</strong> -- average posting frequency for average instagram account<br><small>Source: Buffer (2026) · <a href="https://lighthousedata.io/data/instagram-posting-frequency-average" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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