B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
12%
12% -- instagram organic reach decline for Instagram (2024)
Average reach rates on Instagram dropped 12% year-on-year according to Socialinsider.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Socialinsider
Primary
Tier B
https://sproutsocial.com/insights/organic-reach/ ↗
Source Article
Organic reach: What it is and how to improve it in 2026
Original Research
Socialinsider
· Original study ↗
Methodology
According to Socialinsider
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 12% instagram organic reach decline. Source: Socialinsider (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-organic-reach-decline
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<blockquote cite="https://lighthousedata.io/data/instagram-organic-reach-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- instagram organic reach decline for Instagram<br><small>Source: Socialinsider (2024) · <a href="https://lighthousedata.io/data/instagram-organic-reach-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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