B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93%
93% -- share of content seen from non followed accounts for Instagram (2025)
On Instagram, 93% of the content users see is not from accounts they have chosen to follow.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
qbd.co.uk
Primary
Tier C
https://www.qbd.co.uk/why-social-media-as-we-knew-it-is-dead/ ↗
Source Article
Why social media, as we knew it, is dead | QBD
“Social media, as we once knew it, is over.”
Mark Zuckerberg said that. In June 2025, the man who built the biggest social network in history admitted the game has completely changed.
Why are you still playing it the same way?
You think the solution to your social media problem is creating more cont…
Original Research
qbd.co.uk
· Original study ↗
Methodology
Cited in article; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 93% share of content seen from non followed accounts. Source: qbd.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-nonfollowed-content-share-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-nonfollowed-content-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- share of content seen from non followed accounts for Instagram<br><small>Source: qbd.co.uk (2025) · <a href="https://lighthousedata.io/data/instagram-nonfollowed-content-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.