B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5
5 -- weekly feed post frequency for Instagram mid-sized accounts (100K-500K followers) (2023)
Instagram mid-sized accounts with 100K-500K followers post an average of 5 feed posts per week.
- Data is derived from a sample of 19 million posts between Jan 1 and Oct 1, 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5
Unit
Count
Data Vintage
2023
Entity
Sample Size
19,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Graming
Primary
Tier B
https://graming.com/how-often-should-you-post-on-instagram/ ↗
Source Article
How Often Should You Post On Instagram In 2025
How much should you post on Instagram? It’s a big question for both businesses and individuals. Getting the right mix of how often and what you post matters a lot. There isn’t a set answer for all, but advice from experts can get you started.
Start by making a social media plan. Then, try posting at…
Original Research
Graming
· Original study ↗
Methodology
Same 19M+ post analysis (Jan 1, 2023 to Oct 1, 2023); posting cadence for mid-sized accounts stated as 5 posts per week. Source is a small agency blog claiming the analysis directly, so authorship provenance is uncertain.
Methodology documented
Segmentation
Industrysocial_media_marketing
Company SizeMid-market
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Instagram mid-sized accounts (100K-500K followers): 5 weekly feed post frequency. Source: Graming (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-mid-feed-post-frequency-2023
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<blockquote cite="https://lighthousedata.io/data/instagram-mid-feed-post-frequency-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- weekly feed post frequency for Instagram mid-sized accounts (100K-500K followers)<br><small>Source: Graming (2023) · <a href="https://lighthousedata.io/data/instagram-mid-feed-post-frequency-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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