B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
81,127
81,127 -- median post views for Instagram (2026)
The median view count for Instagram video posts was 81,127 in an analysis of 425 posts measured in 2026.
- Only video content shows a public view count (196 of 197 videos in the sample); photos and carousels do not show public view counts
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81,127
Unit
Count
Data Vintage
2026
Entity
Sample Size
425
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SocialCrawl
Primary
Tier A
https://www.socialcrawl.dev/blog ↗
Source Article
Blog
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YouTube Shorts vs Long Form: 1.91× More Long-Form Views
YouTube Shorts vs long form: median long-form view…
Original Research
SocialCrawl
· Original study ↗
Methodology
Original analysis of 425 real Instagram posts; 196 of 197 videos showed public view counts, photos/carousels never did
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 81,127 median post views. Source: SocialCrawl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-median-video-views-2026
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<blockquote cite="https://lighthousedata.io/data/instagram-median-video-views-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81,127</strong> -- median post views for Instagram<br><small>Source: SocialCrawl (2026) · <a href="https://lighthousedata.io/data/instagram-median-video-views-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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