B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1.8%
1.8% -- instagram like rate for Instagram fashion/beauty content (2026)
The median like rate (engagement rate by likes) for Instagram fashion and beauty content is 1.8%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite / Rival IQ
Primary
Tier C
https://allsmm.net/blog/instagram-saves-vs-likes-algorihm-guide-2026 ↗
Source Article
Instagram Saves vs Likes: 2026 Algorithm Guide
Original Research
Hootsuite / Rival IQ
· Original study ↗
Methodology
Like rate benchmark by niche; attributed to Hootsuite/Rival IQ benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram fashion/beauty content: 1.8% instagram like rate. Source: Hootsuite / Rival IQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-like-rate-fashion-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-like-rate-fashion-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.8%</strong> -- instagram like rate for Instagram fashion/beauty content<br><small>Source: Hootsuite / Rival IQ (2026) · <a href="https://lighthousedata.io/data/instagram-like-rate-fashion-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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