B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of influencer collaborations for Instagram (2025)
Instagram accounted for approximately 40% of all influencer collaborations in 2025.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Collabstr
Primary
Tier B
https://www.datarefs.com/statistics/social-media/instagram-users ↗
Source Article
How Many People Use Instagram in 2026 [Active Users Data]
Instagram has 3 billion monthly active users, and over 500 million people engage with the platform every day.
Instagram is the third-largest social media app after Facebook and WhatsApp, and the number of users is increasing rapidly. The majority of users are Gen Z and millennials who spend over 33 …
Original Research
Collabstr
· Original study ↗
Methodology
Aggregator citing Collabstr
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Instagram: 40% share of influencer collaborations. Source: Collabstr (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-influencer-collabs-40
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<blockquote cite="https://lighthousedata.io/data/instagram-influencer-collabs-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of influencer collaborations for Instagram<br><small>Source: Collabstr (2025) · <a href="https://lighthousedata.io/data/instagram-influencer-collabs-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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