B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Recent
22.2%
22.2% -- share of igaming brands rating platform second most effective for Instagram (2025)
22.2% of surveyed iGaming brands ranked Instagram second most effective for interacting with potential players.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
22.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SOFTSWISS
Primary
Tier B
https://trueplay.io/blog/a-killer-awareness-campaign-boost-your-new-feature-or-product ↗
Source Article
A killer awareness campaign: boost your new feature or product
You plan to roll out a new feature or a product that is supposed to be a game-changer for your acquisition and retention efforts. The in-house team works closely with a vendor’s people, integration goes off without a hitch, you’re several weeks away from the “grand opening”. Support agents are alrea…
Original Research
SOFTSWISS
· Original study ↗
Methodology
SOFTSWISS survey on digital marketing strategies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 22.2% share of igaming brands rating platform second most effective. Source: SOFTSWISS (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-igaming-22-2
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<blockquote cite="https://lighthousedata.io/data/instagram-igaming-22-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.2%</strong> -- share of igaming brands rating platform second most effective for Instagram<br><small>Source: SOFTSWISS (2025) · <a href="https://lighthousedata.io/data/instagram-igaming-22-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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