B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- food and drink content engagement rate for Instagram users (engagement with food and drink content) (2025)
According to Instagram Business, food and drink content engages 39% of Instagram users.
- Attributed to Instagram Business without specific methodology or timeframe details provided in the source text.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Instagram Business
Primary
Tier C
https://webflow.cosmofeed.com/blog/how-to-build-a-profitable-chef-brand-on-instagram ↗
Source Article
How To Build A Profitable Chef Brand On Instagram
Instagram is one of the most popular platforms for sharing food content. Chefs, food bloggers, and culinary creators use it to share recipes, techniques, and behind-the-scenes moments from their kitchens.
Many chefs today are building brands that go beyond the kitchen. They are using Instagram to cr…
Original Research
Instagram Business
· Original study ↗
Methodology
Attributed to Instagram Business; no original study date, methodology, or link provided. Article itself is undated — vintage inferred from internal reference to 2025 content. Comparison categories (fashion, music, travel) mentioned but without numeric values.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram users (engagement with food and drink content): 39% food and drink content engagement rate. Source: Instagram Business (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-food-drink-content-engages-39-percent
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<blockquote cite="https://lighthousedata.io/data/instagram-food-drink-content-engages-39-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- food and drink content engagement rate for Instagram users (engagement with food and drink content)<br><small>Source: Instagram Business (2025) · <a href="https://lighthousedata.io/data/instagram-food-drink-content-engages-39-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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