B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- favorite social platform share for Instagram (2022)
20% of U.S. teens cited Instagram as their favorite social platform in Fall 2022.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
14,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Piper Sandler
Primary
Tier A
https://digitalmedianet.com/piper-sandler-completes-44th-semi-annual-generation-z-survey-of-14500-u-… ↗
Source Article
Piper Sandler Completes 44th Semi-Annual Generation Z Survey of 14,500 U.S. Teens
Piper Sandler Completes 44th Semi-Annual Generation Z Survey of 14,500 U.S. Teens
- Over 22 years of research on U.S. teens and GenZ insights
- Teen “self-reported” spending was up 3% Y/Y to $2,331 and down 2% vs. last spring; parent contribution was 61% vs 60% last spring
- For upper income teens, …
Original Research
Piper Sandler
· Original study ↗
Methodology
Piper Sandler teen survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 20% favorite social platform share. Source: Piper Sandler (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-favorite-platform-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-favorite-platform-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- favorite social platform share for Instagram<br><small>Source: Piper Sandler (2022) · <a href="https://lighthousedata.io/data/instagram-favorite-platform-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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