B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- like rate uplift for Instagram photos containing faces (2021)
Photos on Instagram containing faces are 38% more likely to receive likes compared to those without faces.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
1,100,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Georgia Institute of Technology and Yahoo Labs
Primary
Tier B
https://allisonbliss.com/marketing-with-social-media/ ↗
Source Article
Ramp up Marketing With Social Media
Original Research
Georgia Institute of Technology and Yahoo Labs
· Original study ↗
Methodology
Study of 1.1 million Instagram photos by Georgia Institute of Technology and Yahoo Labs, cited via Hootsuite.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram photos containing faces: 38% like rate uplift. Source: Georgia Institute of Technology and Yahoo Labs (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-faces-likes-38pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-faces-likes-38pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- like rate uplift for Instagram photos containing faces<br><small>Source: Georgia Institute of Technology and Yahoo Labs (2021) · <a href="https://lighthousedata.io/data/instagram-faces-likes-38pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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