B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

32%

32% -- comment rate uplift for Instagram photos containing faces (2021)

Name: Comment Rate Uplift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2021 · n=1,100,000 · Georgia Institute of Technology and Yahoo Labs

Instagram photos that contain faces receive 32% more comments compared to photos without faces.

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Attribution: Georgia Institute of Technology and Yahoo Labs View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

32%

Unit

Percentage

Data Vintage

2021

Entity

Instagram photos containing faces

Sample Size

1,100,000

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Georgia Institute of Technology and Yahoo Labs Primary Tier B

https://allisonbliss.com/marketing-with-social-media/ ↗

Confidence: 53/100 Vintage: 2021 Channel: Common Crawl

Source Article

Ramp up Marketing With Social Media

Original Research

Georgia Institute of Technology and Yahoo Labs · Original study ↗

Methodology

Same Georgia Tech/Yahoo Labs study of 1.1 million Instagram photos, cited via Hootsuite.

Methodology documented

Segmentation

IndustryMedia RegionGlobal RoleSocial Media Manager Channelsocial

Cite this stat

Plain Text

Instagram photos containing faces: 32% comment rate uplift. Source: Georgia Institute of Technology and Yahoo Labs (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-faces-comments-32pct

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<blockquote cite="https://lighthousedata.io/data/instagram-faces-comments-32pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- comment rate uplift for Instagram photos containing faces<br><small>Source: Georgia Institute of Technology and Yahoo Labs (2021) · <a href="https://lighthousedata.io/data/instagram-faces-comments-32pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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