B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

24%

24% -- instagram engagement rate overall decline for Instagram overall (2025)

Name: Instagram Engagement Rate Overall Decline Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2025 · LeadResponse

Overall Instagram engagement fell roughly 24% year over year in 2025.

Year-over-year decline figure

Cite this stat Share How we verify

Attribution: LeadResponse View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

24%

Unit

Percentage

Data Vintage

2025

Entity

Instagram overall

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

LeadResponse Primary Tier A

https://leadresponse.co/instagram-engagement-calculator ↗

Confidence: 55/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Instagram Engagement Rate Calculator: Rate Your Posts

Free Tool Instagram Engagement Rate Calculator This free Instagram Engagement Rate Calculator scores any account's posts against real 2026 benchmarks - enter your followers, likes, comments, saves, and shares to get your engagement rate, a letter grade, and exactly where you rank. TL;DR - Engagement…

Also cited by

socialmediatoday.com https://www.socialmediatoday.com/

2026-08-18

blog.hootsuite.com https://blog.hootsuite.com/

2026-08-18

Original Research

LeadResponse · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

Instagram overall: 24% instagram engagement rate overall decline. Source: LeadResponse (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-engagement-rate-overall-decline

HTML Embed

<blockquote cite="https://lighthousedata.io/data/instagram-engagement-rate-overall-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- instagram engagement rate overall decline for Instagram overall<br><small>Source: LeadResponse (2025) · <a href="https://lighthousedata.io/data/instagram-engagement-rate-overall-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →