B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18%
18% -- engagement rate yoy change for Instagram (2026)
Instagram engagement rate dropped 18% year over year in 2026.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
50,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UseAdMetrics
Primary
Tier B
https://useadmetrics.com/instagram-engagement-rate-calculator ↗
Source Article
Instagram Engagement Rate Calculator (2026) — Free
Instagram Engagement Rate Calculator
Calculate your Instagram engagement rate by reach and compare it against 50,000 accounts in your niche. Instagram's ER has dropped 18% year over year in 2026, so use current benchmarks — old numbers will make every account look broken.
How to calculate Instagram …
Original Research
UseAdMetrics
· Original study ↗
Methodology
Benchmarked against 50,000 accounts in the publisher's calculator database; fourth consecutive year of declining Instagram engagement rate.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 18% engagement rate yoy change. Source: UseAdMetrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-engagement-rate-decline-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-engagement-rate-decline-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- engagement rate yoy change for Instagram<br><small>Source: UseAdMetrics (2026) · <a href="https://lighthousedata.io/data/instagram-engagement-rate-decline-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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