B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
24%
24% -- engagement rate change for Instagram (2024-2025)
Overall Instagram engagement fell roughly 24% year-over-year through 2024-2025.
- Described as 'roughly 24%'
- Based on unnamed industry benchmarks
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2024-2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
shortimize.dreamhosters.com
Primary
Tier C
http://shortimize.dreamhosters.com/how-to-benchmark-your-reels-against-competitors/ ↗
Source Article
How to Benchmark Your Reels Against Competitors (2026)
Your latest Reel just hit 10,000 views. Is that good?
Without knowing how your competitors are performing, you're operating blind. Maybe you're crushing it. Maybe you're actually falling behind while thinking you're doing fine.
The only way to know is through competitive benchmarking, and most creat…
Original Research
shortimize.dreamhosters.com
· Original study ↗
Methodology
Cited as 'industry benchmarks' without named original source
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Instagram: 24% engagement rate change. Source: shortimize.dreamhosters.com (2024-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-engagement-decline-2024-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-engagement-decline-2024-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- engagement rate change for Instagram<br><small>Source: shortimize.dreamhosters.com (2024-2025) · <a href="https://lighthousedata.io/data/instagram-engagement-decline-2024-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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