B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- consumers expecting business dm reply within 24 hours for Instagram users (2026)
According to Meta data, 60% of users expect a reply to a DM from a business within 24 hours.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier C
https://app-sorteos.com/de/blog/how-to-automatically-reply-to-all-your-instagram-dms ↗
Source Article
Guide: Automatically Reply to Your Instagram DMs
Original Research
Meta
· Original study ↗
Methodology
Cited as Meta data in a vendor blog guide; original Meta publication not linked
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram users: 60% consumers expecting business dm reply within 24 hours. Source: Meta (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-dm-reply-expectation-24h
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-dm-reply-expectation-24h" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- consumers expecting business dm reply within 24 hours for Instagram users<br><small>Source: Meta (2026) · <a href="https://lighthousedata.io/data/instagram-dm-reply-expectation-24h" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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