B
Evidence Grade B
Safe to Cite
Current
70%
70% -- follower growth rate for brands running contests on Instagram (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://sproutsocial.com/insights/promote-your-instagram/ ↗
Source Article
How to promote your Instagram: 13 ways that actually work
How to promote your Instagram: 13 ways that actually work
It’s time to rethink how to promote your Instagram account.
Why now? Because the platform’s rapid evolution and growth mean that marketing which worked in the past isn’t going to score you the same sort of engagement today.
Based on recent In…
Original Research
Sprout Social
· Original study ↗
Methodology
Compared to brands not running contests.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands running contests on Instagram: 70% follower growth rate. Source: Sprout Social (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-contest-follower-growth
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<blockquote cite="https://lighthousedata.io/data/instagram-contest-follower-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- follower growth rate for brands running contests on Instagram<br><small>Source: Sprout Social (2026) · <a href="https://lighthousedata.io/data/instagram-contest-follower-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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