B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

82%

82% -- increase in likelihood of purchase outcomes for Instagram branded content ads (2026)

Name: Increase In Likelihood Of Purchase Outcomes Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2026 · Meta

Research by Meta found that Instagram branded content ads produced an 82% increase in the likelihood of achieving purchase outcomes.

Cite this stat Share How we verify

Attribution: Meta View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

82%

Unit

Percentage

Data Vintage

2026

Entity

Instagram branded content ads

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Meta Primary Tier B

https://www.beinfluence.eu/en/blog-posts/paid-social-influencer-marketing-combining-both ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Paid Social + Influencer Marketing: The Case for Combining Both

Original Research

Meta · Original study ↗

Methodology

Meta research on branded content ads, cited by BeInfluence

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Instagram branded content ads: 82% increase in likelihood of purchase outcomes. Source: Meta (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-branded-content-ads-purchase-likelihood

HTML Embed

<blockquote cite="https://lighthousedata.io/data/instagram-branded-content-ads-purchase-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- increase in likelihood of purchase outcomes for Instagram branded content ads<br><small>Source: Meta (2026) · <a href="https://lighthousedata.io/data/instagram-branded-content-ads-purchase-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →