B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- share of users discovering new brands for Instagram users (2025)
50% of Instagram users discover new brands through the platform.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Insider
Primary
Tier C
https://virvid.ai/blog/viral-hook-psychology-2026-short-videos ↗
Source Article
The Psychology of Viral Hooks in 2026: 7 Triggers To Exploit
The Psychology of Viral Hooks in 2026: 7 Triggers To Exploit
Short-form video hooks are neuroscience in action, with 84.3% of viral videos deploying specific psychological triggers in the first three seconds.
Table of Contents
- Seven psychological triggers that stop the scroll
- Platform performanc…
Original Research
Social Insider
· Original study ↗
Methodology
Attributed to Social Insider comparative analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram users: 50% share of users discovering new brands. Source: Social Insider (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-brand-discovery-50
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<blockquote cite="https://lighthousedata.io/data/instagram-brand-discovery-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of users discovering new brands for Instagram users<br><small>Source: Social Insider (2025) · <a href="https://lighthousedata.io/data/instagram-brand-discovery-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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