B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- ai recommended content share of feed for Instagram (2023)
Meta expected AI-recommended content to make up more than 30% of the Instagram feed in 2023.
- Forward-looking projection made by Meta CEO Mark Zuckerberg on an earnings call
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier B
https://www.sokada.co.uk/blog/why-instagram-is-going-to-be-twice-as-bad-in-2023/ ↗
Source Article
Why Instagram is Going to Be Twice as Bad in 2023 - Sokada
Despite a huge surge in backlash from the Instagram user community Meta CEO, Mark Zuckerberg said in an earnings call that he expects AI-recommended content to make up more than 30% of the Instagram feed next year.
Many users have begun to notice that the app, which originally had a focus on sharing…
Original Research
Meta
· Original study ↗
Methodology
Meta CEO statement on earnings call
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 30% ai recommended content share of feed. Source: Meta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-ai-recommended-feed-2023
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<blockquote cite="https://lighthousedata.io/data/instagram-ai-recommended-feed-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- ai recommended content share of feed for Instagram<br><small>Source: Meta (2023) · <a href="https://lighthousedata.io/data/instagram-ai-recommended-feed-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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