B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- ai curated feed content share for Instagram (2026)
Meta confirms that over 50% of content displayed on Instagram feeds is curated by AI from accounts users do not actively follow.
- Source states 'over 50%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
genixdigital.com
Primary
Tier C
https://genixdigital.com/blog/social-media-marketing-the-ultimate-guide-sydney/ ↗
Source Article
Social Media Marketing: The Ultimate Guide to Grow Your Business
Social media continues to dictate how Australians discover products, evaluate brands, and make buying decisions. With Instagram’s algorithm heavily driven by AI recommendations, TikTok operating as a primary search engine for younger demographics, and LinkedIn accelerating B2B sales, Australian busi…
Original Research
genixdigital.com
· Original study ↗
Methodology
Attributed to Meta; threshold 'over 50%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 50% ai curated feed content share. Source: genixdigital.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-ai-curated-feed-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-ai-curated-feed-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- ai curated feed content share for Instagram<br><small>Source: genixdigital.com (2026) · <a href="https://lighthousedata.io/data/instagram-ai-curated-feed-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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