B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- share citing ai role as biggest opportunity for insights and market research executives (H2 2023)
61% of surveyed insights and market research executives identified understanding the role of AI in insights as one of the biggest opportunities in the insights function.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
H2 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
All Things Insights
Primary
Tier A
https://allthingsinnovation.com/content/research/h2-2023-insights-spend-trends-report/ ↗
Source Article
All Things Insights Releases H2 Insights Spend & Trends Report
Original Research
All Things Insights
· Original study ↗
Methodology
Survey of All Things Insights community of insights and market research executives
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
insights and market research executives: 61% share citing ai role as biggest opportunity. Source: All Things Insights (H2 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/insights-ai-role-opportunity-h2-2023
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<blockquote cite="https://lighthousedata.io/data/insights-ai-role-opportunity-h2-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share citing ai role as biggest opportunity for insights and market research executives<br><small>Source: All Things Insights (H2 2023) · <a href="https://lighthousedata.io/data/insights-ai-role-opportunity-h2-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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