B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26%
26% -- share who think insight is one of the most important strategy inputs for client-side insight professionals (2021)
26% of surveyed client-side insight professionals think that insight is one of the most important inputs into the strategy of their organisation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/the-importance-of-using-an-evidence-based-approach-to-deli… ↗
Source Article
The importance of using an evidence-based approach to deliver commercial advantage - Savanta
The time for Intelligence Capital™ is now – but are you prepared to change?
Only 14% of insight professionals from client-side organisations think that data and insight results in action based on evidence
Whilst lockdown may be easing, a lack of confidence across the nation is a key barrier to econo…
Original Research
Savanta
· Original study ↗
Methodology
Savanta/MRS Intelligence Capital survey
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
client-side insight professionals: 26% share who think insight is one of the most important strategy inputs. Source: Savanta (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/insight-important-strategy-input-26pct
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<blockquote cite="https://lighthousedata.io/data/insight-important-strategy-input-26pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- share who think insight is one of the most important strategy inputs for client-side insight professionals<br><small>Source: Savanta (2021) · <a href="https://lighthousedata.io/data/insight-important-strategy-input-26pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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