B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
59.1%
59.1% -- ai ads preferred share for AI-generated ads vs human-made ads (2025-12)
AI-generated ads won against human-made ads 59.1% of the time according to an INSEAD study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
59.1%
Unit
Percentage
Data Vintage
2025-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
INSEAD
Primary
Tier B
https://stitchtech.co/insights/agentic-ai-for-marketing ↗
Source Article
Agentic AI for Marketing · A Practical Guide · Stitch
If your mental model of AI in marketing is still ChatGPT writes a blog post, you are roughly three years behind the live frontier. Agentic AI is the next layer of the stack, and it has already moved out of slideware and into production at brands you compete with. This guide gives you a clearer menta…
Original Research
INSEAD
· Original study ↗
Methodology
INSEAD study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-generated ads vs human-made ads: 59.1% ai ads preferred share. Source: INSEAD (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/insead-ai-ads-win-rate
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<blockquote cite="https://lighthousedata.io/data/insead-ai-ads-win-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59.1%</strong> -- ai ads preferred share for AI-generated ads vs human-made ads<br><small>Source: INSEAD (2025-12) · <a href="https://lighthousedata.io/data/insead-ai-ads-win-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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