B
Evidence Grade B
Graded
under review
Safe to Cite
Current
18%
18% -- population share for Innovators and early adopters (market adoption segments) (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Simon Sinek
Primary
Tier C
http://www.ernestbarbaric.com/power-of-micro-communities/ ↗
Source Article
Power of Micro
Original Research
Simon Sinek
· Original study ↗
Methodology
Cited from Simon Sinek based on diffusion-of-innovations adoption curve; article states early majority, late majority and laggards make up the remainder. No specific underlying survey or report named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Innovators and early adopters (market adoption segments): 18% population share. Source: Simon Sinek (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/innovators-early-adopters-population-share
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<blockquote cite="https://lighthousedata.io/data/innovators-early-adopters-population-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- population share for Innovators and early adopters (market adoption segments)<br><small>Source: Simon Sinek (2026) · <a href="https://lighthousedata.io/data/innovators-early-adopters-population-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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