B
Evidence Grade B
Graded
under review
Safe to Cite
Current
25%
25% -- cx improvement cross sell rate increase for Organizations implementing omnichannel CX strategy (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
InMoment
Primary
Tier C
https://www.bedheadmarketing.com/post/how-to-improve-customer-experience ↗
Source Article
How to Improve Customer Experience: Mattress Guide 2026
How to Improve Customer Experience: Mattress Guide 2026
- Jul 2
- 10 min read
A lot of mattress brands are stuck in the same loop. The product is solid, the comfort story is legitimate, the floor looks decent, and the site is live. But shoppers still bounce, RSAs still default to price talk, and pos…
Original Research
InMoment
· Original study ↗
Methodology
Upper-bound figure cited via InMoment; secondary citation without direct link or study date.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organizations implementing omnichannel CX strategy: 25% cx improvement cross sell rate increase. Source: InMoment (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/inmoment-omnichannel-cx-cross-sell-increase-25pct
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<blockquote cite="https://lighthousedata.io/data/inmoment-omnichannel-cx-cross-sell-increase-25pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- cx improvement cross sell rate increase for Organizations implementing omnichannel CX strategy<br><small>Source: InMoment (2026) · <a href="https://lighthousedata.io/data/inmoment-omnichannel-cx-cross-sell-increase-25pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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