B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- client retention rate for Initiative (2022)
Initiative achieved an 86% rate in new business acquisition and advertiser retention globally in the first nine months of 2022.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
2,800
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
ipmark.com
Primary
Tier A
https://ipmark.com/initiative-primera-agencia-global-en-nuevo-negocio-y-retencion-de-clientes/ ↗
Source Article
Initiative, primera agencia global en nuevo negocio y retención de clientes
La consultora independiente COMvergence analiza trimestralmente los resultados de negocio y el estado del mercado dentro del sector del marketing y la publicidad. En su informe Media Agency News Business Barometer (NBB), correspondiente a los nueve primeros meses de 2022, la empresa de medios de IPG…
Original Research
ipmark.com
· Original study ↗
Methodology
Analysis of 2,800 launches and movements completed between January and September 2022 in 48 countries.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Initiative: 86% client retention rate. Source: ipmark.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/initiative-client-retention-rate-2022
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<blockquote cite="https://lighthousedata.io/data/initiative-client-retention-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- client retention rate for Initiative<br><small>Source: ipmark.com (2022) · <a href="https://lighthousedata.io/data/initiative-client-retention-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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