B
Evidence Grade B
Graded
under review
Safe to Cite
Current
26%
26% -- reduction in email reply rate for Cold email outreach (Lavender) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lavender
Primary
Tier C
https://re2.ai/post/relationship-selling-with-small-business-owners ↗
Source Article
Resquared: The AI platform for selling to local businesses
Build Lasting Connections: Your Guide to Relationship Selling with Small Business Owners
Understanding the ins and outs of relationship selling with small business owners requires a different approach compared to dealing with large corporations. These folks have unique needs, often operate with limi…
Original Research
Lavender
· Original study ↗
Methodology
Claim by Will Allred, co-founder of Lavender, about informative tone in cold emails
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cold email outreach (Lavender): 26% reduction in email reply rate. Source: Lavender (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/informative-tone-reduces-replies-26
HTML Embed
<blockquote cite="https://lighthousedata.io/data/informative-tone-reduces-replies-26" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- reduction in email reply rate for Cold email outreach (Lavender)<br><small>Source: Lavender (2026) · <a href="https://lighthousedata.io/data/informative-tone-reduces-replies-26" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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