B
Evidence Grade B
Safe to Cite
Dated
11%
11% -- roi rate for influencer marketing (2016)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
TapInfluence and Nielsen Catalina Solutions
Primary
Tier C
https://www.brafton.com/blog/social-media/3-brands-with-the-best-social-media-campaigns-in-2016/ ↗
Source Article
3 brands with the best social media campaigns in 2016
Also cited by
Original Research
TapInfluence and Nielsen Catalina Solutions
· Original study ↗
Methodology
Compared to traditional methods of online marketing
Segmentation
Industrymarketing
Cite this stat
Plain Text
influencer marketing: 11% roi rate. Source: TapInfluence and Nielsen Catalina Solutions (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer_marketing_roi
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<blockquote cite="https://lighthousedata.io/data/influencer_marketing_roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- roi rate for influencer marketing<br><small>Source: TapInfluence and Nielsen Catalina Solutions (2016) · <a href="https://lighthousedata.io/data/influencer_marketing_roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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