B
Evidence Grade B
Graded
under review
Safe to Cite
Current
54%
54% -- share using influencers only occasionally or in some markets for multinational brands (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
34
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WFA
Primary
Tier A
https://advertisersnigeria.com/brands-to-invest-more-on-influencers/ ↗
Source Article
Brands to invest more on influencers
Original Research
WFA
· Original study ↗
Methodology
WFA influencer marketing survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
multinational brands: 54% share using influencers only occasionally or in some markets. Source: WFA (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-use-frequency-occasional
HTML Embed
<blockquote cite="https://lighthousedata.io/data/influencer-use-frequency-occasional" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- share using influencers only occasionally or in some markets for multinational brands<br><small>Source: WFA (2026) · <a href="https://lighthousedata.io/data/influencer-use-frequency-occasional" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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