B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- consumer trust in influencer recommendations for Consumers (2026)
70% of consumers trust recommendations from influencers more than traditional advertising.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://applaunchpartners.com/startups-in-2026-future-marketing-predictions/ ↗
Source Article
2026 Startup Marketing Predictions: AI & Hyper
Original Research
Statista
· Original study ↗
Methodology
Cited as a recent Statista study; methodology not detailed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 70% consumer trust in influencer recommendations. Source: Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-trust-vs-ads-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/influencer-trust-vs-ads-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumer trust in influencer recommendations for Consumers<br><small>Source: Statista (2026) · <a href="https://lighthousedata.io/data/influencer-trust-vs-ads-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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