B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- consumer trust in influencer recommendations for French consumers (2025)
According to a WPP Media study, 61% of consumers trust influencer recommendations.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media
Primary
Tier A
https://www.wppmedia.com/news/evenements-createurs-impact-culturel ↗
Source Article
Creator Events: The New Cultural Impact for Brands
Insights28th Oct 2025•6 minute read
Creators: the era of cultural impact
Creator-driven formats are no longer merely an extension of digital media. In France, they are evolving into cultural phenomena: they bring people together for live events, fill venues, and are now making significant inroads in…
Original Research
WPP Media
· Original study ↗
Methodology
WPP Media study
Methodology documented
Segmentation
IndustryMedia
RegionEMEA
Channelinfluencer
Cite this stat
Plain Text
French consumers: 61% consumer trust in influencer recommendations. Source: WPP Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-trust-61-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/influencer-trust-61-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- consumer trust in influencer recommendations for French consumers<br><small>Source: WPP Media (2025) · <a href="https://lighthousedata.io/data/influencer-trust-61-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.