B
Evidence Grade B
Graded
under review
Safe to Cite
Current
63%
63% -- share of shoppers trusting influencers over brand marketing for online shoppers aged 18 to 34 (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
truehost.co.in
Primary
Tier C
https://truehost.co.in/hostinger-affiliate-in-india/ ↗
Source Article
No. 1 Guide To Hostinger Affiliate In India (2026)
Affiliate programs have evolved as a popular marketing tactic in India to address this issue. Instead of selling things directly, firms collaborate with affiliates who promote their offerings through numerous Internet channels.
Affiliate marketing allows affiliates to earn commissions by referring c…
Original Research
truehost.co.in
· Original study ↗
Methodology
Cited as 'one study' without named source; secondary citation on affiliate marketing guide
Methodology documented
Segmentation
IndustryRetail
RegionAPAC
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
online shoppers aged 18 to 34: 63% share of shoppers trusting influencers over brand marketing. Source: truehost.co.in (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-trust-18-34-india
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<blockquote cite="https://lighthousedata.io/data/influencer-trust-18-34-india" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share of shoppers trusting influencers over brand marketing for online shoppers aged 18 to 34<br><small>Source: truehost.co.in (2026) · <a href="https://lighthousedata.io/data/influencer-trust-18-34-india" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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