B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- spend growth rate for global influencer marketing (2022)
Global brand spending on influencer marketing is projected to grow by 15% annually following 2022.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hivecreatives.se
Primary
Tier C
https://hivecreatives.se/influencer-marketing-stats/ ↗
Source Article
Influencer Marketing Stats: Must-Know Trends for 2025 Success | Hive creatives
Are you curious about how influencer marketing can boost your brand’s success? Understanding the latest influencer marketing stats can give you a clear edge.
These numbers reveal what works, what doesn’t, and how you can make smarter decisions. By the end of this article, you’ll know exactly where t…
Original Research
hivecreatives.se
· Original study ↗
Methodology
Forecast projection
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global influencer marketing: 15% spend growth rate. Source: hivecreatives.se (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-spend-annual-growth
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<blockquote cite="https://lighthousedata.io/data/influencer-spend-annual-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- spend growth rate for global influencer marketing<br><small>Source: hivecreatives.se (2022) · <a href="https://lighthousedata.io/data/influencer-spend-annual-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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