B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- consumers reporting influencer social posts drove purchase interest for US consumers (2022)
81% of consumers reported that social media posts from influencers, friends, or family members drove interest in an item or service within the past year.
- Includes posts from friends and family members in addition to influencers
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Matter Communications
Primary
Tier B
https://fsstudio.com/the-immersive-influencer-has-a-big-impact-on-81-of-consumers/ ↗
Source Article
The Immersive Influencer Has a Big Impact on 81% of Consumers - FS Studio | Simulation Platforms & Synthetic Data for PhysicalAI
By Jan Iverson
Of influencer marketing categories, food and beverage saw the most success in terms of interest and the potential to drive action. Behind it was health and wellness and beauty and personal care, with the latter replacing technology, which held the slot in 2020.
The immersive influence…
Original Research
Matter Communications
· Original study ↗
Methodology
Survey by Matter Communications, cited by FS Studio
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 81% consumers reporting influencer social posts drove purchase interest. Source: Matter Communications (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-social-posts-drove-interest-81pct
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<blockquote cite="https://lighthousedata.io/data/influencer-social-posts-drove-interest-81pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- consumers reporting influencer social posts drove purchase interest for US consumers<br><small>Source: Matter Communications (2022) · <a href="https://lighthousedata.io/data/influencer-social-posts-drove-interest-81pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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