B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- influencer share of voice increase for Influencers (2020)
Influencers increased their share of voice by 24 percent in 2020.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (6)
Launchmetrics
Primary
Tier B
https://www.launchmetrics.com/resources/reports/marketing-reset-the-voices-impacting-brand-performan… ↗
Source Article
Media could have more important impact on luxury business: Launchmetrics
July 2, 2020
Media and digital will have a more important impact on brand marketing in the new normal as the world reopens from COVID-19 lockdowns.
Consumers are no longer looking for marketing content to escape, but are instead connecting with information that helps them understand the world around…
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contentgrip.com
https://www.contentgrip.com/
2026-08-15
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-15
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-15
Original Research
Launchmetrics
· Original study ↗
Segmentation
IndustryLuxury
Channelinfluencer
Cite this stat
Plain Text
Influencers: 24% influencer share of voice increase. Source: Launchmetrics (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-share-of-voice-increase
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<blockquote cite="https://lighthousedata.io/data/influencer-share-of-voice-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- influencer share of voice increase for Influencers<br><small>Source: Launchmetrics (2020) · <a href="https://lighthousedata.io/data/influencer-share-of-voice-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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