B Evidence Grade B Graded under review Safe to Cite Current

87%

87% -- share of consumers purchasing due to influencer recommendation for Instagram consumers (2026)

Name: Share Of Consumers Purchasing Due To Influencer Recommendation Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2026 · impactfirst.co

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Attribution: impactfirst.co View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

87%

Unit

Percentage

Data Vintage

2026

Entity

Instagram consumers

Geography

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

impactfirst.co Primary Tier C

https://www.impactfirst.co/id/c/instagram-marketing ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Strategi Instagram Marketing untuk Brand Performance

10 Aplikasi & Software Manufaktur Terbaik untuk Pabrik di Indonesia 2026 | Perbandingan Banyak artikel tentang software manufaktur menggiring pembaca ke produk yang ingin mereka jual; ada yang… David Agustus 5, 2026Di era digital saat ini, media sosial menjadi kunci dalam pemasaran. Instagram, denga…

Original Research

impactfirst.co · Original study ↗

Methodology

Unattributed research cited in guide

Methodology documented

Segmentation

IndustryMedia RegionNorth America RoleSocial Media Manager Channelinfluencer

Cite this stat

Plain Text

Instagram consumers: 87% share of consumers purchasing due to influencer recommendation. Source: impactfirst.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-recommendation-purchase-87pct

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<blockquote cite="https://lighthousedata.io/data/influencer-recommendation-purchase-87pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of consumers purchasing due to influencer recommendation for Instagram consumers<br><small>Source: impactfirst.co (2026) · <a href="https://lighthousedata.io/data/influencer-recommendation-purchase-87pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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