B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
23%
23% -- purchased follower share for Instagram influencers (2026)
The average influencer has purchased approximately 23% of their followers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HypeAuditor
Primary
Tier C
https://streamups.com/blog/do-streamers-use-fake-viewers ↗
Source Article
Do Big Streamers Use Bot Viewers & Purchased Followers? | StreamUps Blog
Do Big Streamers Use Bot Viewers & Purchased Followers?
Is your favourite streamer really as popular as they seem? The uncomfortable truth is that bot viewers, purchased followers, and bot-driven engagement are far more widespread than most people realize — and it's not just the small streamers doin…
Original Research
HypeAuditor
· Original study ↗
Methodology
Cited from analytics firm research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram influencers: 23% purchased follower share. Source: HypeAuditor (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-purchased-followers-23pct
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<blockquote cite="https://lighthousedata.io/data/influencer-purchased-followers-23pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- purchased follower share for Instagram influencers<br><small>Source: HypeAuditor (2026) · <a href="https://lighthousedata.io/data/influencer-purchased-followers-23pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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