B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
40%
40% -- share of consumers purchasing after influencer recommendation for Consumers (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ION
Primary
Tier C
https://www.pushkinpr.com/blog/thursday-three-social-media-after-rebranding-video-pr-and-working-inf… ↗
Source Article
Thursday Three: Social media after rebranding, video for PR, and working with influencers on a budget - Denver Public Relations Firm
In The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government, law firms, and festival clients.
Publ…
Original Research
ION
· Original study ↗
Methodology
Cited by Pushkin PR from ION research; original methodology not stated
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
Consumers: 40% share of consumers purchasing after influencer recommendation. Source: ION (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-purchase-following-recommendation-40pct
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<blockquote cite="https://lighthousedata.io/data/influencer-purchase-following-recommendation-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of consumers purchasing after influencer recommendation for Consumers<br><small>Source: ION (2024) · <a href="https://lighthousedata.io/data/influencer-purchase-following-recommendation-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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