B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
62%
62% -- marketers working with influencers via product collaborations for marketers (2024)
Around 62% of marketers work with influencers through product collaborations.
- The source text specifies 'Around 62%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Planet
Primary
Tier B
https://digitalplannet.in/successful-influencer-marketing-campaign/ ↗
Source Article
How to Run a Successful Influencer Marketing Campaign-2024
What is an influencer marketing campaign?
An influencer marketing campaign is a strategic collaboration between a brand and an individual who has a significant online following, known as an influencer. The campaign leverages the influencer’s credibility, reach, and engagement with their audience to …
Original Research
Digital Planet
· Original study ↗
Methodology
Cited from the publisher's Pulse Survey; methodology not detailed
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
marketers: 62% marketers working with influencers via product collaborations. Source: Digital Planet (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-product-collaborations-62pct
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<blockquote cite="https://lighthousedata.io/data/influencer-product-collaborations-62pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- marketers working with influencers via product collaborations for marketers<br><small>Source: Digital Planet (2024) · <a href="https://lighthousedata.io/data/influencer-product-collaborations-62pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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