B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

34%

34% -- share of influencer posts with engagement call to action for YouTube and TikTok influencers followed by Norwegian youth (2022)

Name: Share Of Influencer Posts With Engagement Call To Action Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-19

2022 · n=812 · Retriever

34% of analyzed posts across YouTube and TikTok by influencers followed by Norwegian youth ask viewers to like, comment on the video, or follow the influencer.

Cite this stat Share How we verify

Attribution: Retriever View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

34%

Unit

Percentage

Data Vintage

2022

Entity

YouTube and TikTok influencers followed by Norwegian youth

Sample Size

812

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Retriever Primary Tier A

https://retriever.no/no/blog/hva-eksponeres-barn-og-unge-for-paa-youtube-og-tiktok ↗

Confidence: 57/100 Vintage: 2022 Channel: Wayback

Source Article

Influenseranalyse: hva eksponeres barn og unge for på YouTube og TikTok?

Funnene viser at influenserne eksponerer barn og unge for reklame i nesten annenhver video og skjult reklame i hver femte video. Vi finner også at hvert tredje innlegg jenter eksponeres for inneholder tobakk, alkohol, kropp eller seksualisert innhold, og hvert fjerde innlegg gutter eksponeres for in…

Original Research

Retriever · Original study ↗

Methodology

Content analysis of 812 influencer posts, commissioned by Medietilsynet

Methodology documented

Segmentation

IndustryMedia RegionEMEA Channelinfluencer

Cite this stat

Plain Text

YouTube and TikTok influencers followed by Norwegian youth: 34% share of influencer posts with engagement call to action. Source: Retriever (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-posts-engage-cta-2022

HTML Embed

<blockquote cite="https://lighthousedata.io/data/influencer-posts-engage-cta-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- share of influencer posts with engagement call to action for YouTube and TikTok influencers followed by Norwegian youth<br><small>Source: Retriever (2022) · <a href="https://lighthousedata.io/data/influencer-posts-engage-cta-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →