B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6.5x
6.5x -- influencer marketing roi for Brands investing in influencer marketing (2026)
Brands earn approximately $6.50 for every dollar spent on influencer marketing.
- Study date is not specified in the text; article states earnings are approximate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.5x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mediakix
Primary
Tier C
https://travelmarketingpro.site/posts/influencer-marketing-travel-tourism-ads/ ↗
Source Article
How Can Influencer Marketing Impact Travel and Tourism Ads Effectively?
How Can Influencer Marketing Impact Travel and Tourism Ads Effectively?
Influencer marketing has emerged as a powerful tool within the travel and tourism sector. By leveraging the established trust between influencers and their followers, brands are connecting more authentically with potential trave…
Original Research
Mediakix
· Original study ↗
Methodology
Article cites a Mediakix study; no study date given in the article, so vintage set to article collection year (2026). Value represents earnings generated per $1 spent on influencer marketing.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands investing in influencer marketing: 6.5x influencer marketing roi. Source: Mediakix (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-marketing-roi-6-50-per-dollar-spent
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<blockquote cite="https://lighthousedata.io/data/influencer-marketing-roi-6-50-per-dollar-spent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.5x</strong> -- influencer marketing roi for Brands investing in influencer marketing<br><small>Source: Mediakix (2026) · <a href="https://lighthousedata.io/data/influencer-marketing-roi-6-50-per-dollar-spent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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