B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
91%
91% -- consumer purchase conversion for influencer-driven purchases (2026)
91% of surveyed consumers bought a product after seeing influencer content.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Sources (4)
Amra and Elma
Primary
Tier A
https://www.amraandelma.com/top-roi-of-influencer-marketing-statistics/ ↗
Source Article
TOP 10 ROI OF INFLUENCER MARKETING STATISTICS 2026 THAT REVEAL SHOCKING PROFIT SURGES
11 Apr TOP 10 ROI OF INFLUENCER MARKETING STATISTICS 2026 THAT REVEAL SHOCKING PROFIT SURGES
Updated for 2026. This page has been fully refreshed with the latest ROI of influencer marketing statistics, creator economy revenue insights, campaign performance benchmarks, and social commerce trends base…
Also cited by
prnewswire.com
https://www.prnewswire.com/
2026-08-18
forbes.com
https://www.forbes.com/
2026-08-18
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-18
Original Research
Amra and Elma
· Original study ↗
Methodology
Sprout Social × Kantar Global Social Commerce Study 22,800 active social users, 18 countries, 12-month purchase behavior tracking.
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
influencer-driven purchases: 91% consumer purchase conversion. Source: Amra and Elma (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-marketing-roi-2026-3
HTML Embed
<blockquote cite="https://lighthousedata.io/data/influencer-marketing-roi-2026-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumer purchase conversion for influencer-driven purchases<br><small>Source: Amra and Elma (2026) · <a href="https://lighthousedata.io/data/influencer-marketing-roi-2026-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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