B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
81%
81% -- share of social media marketers using influencer marketing for social media marketers (2024)
81% of social media marketers rely on influencer marketing for their growth.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://www.ontogendigital.com/social-media-importance-2024.html ↗
Source Article
Trying to Excel your business..?
18 April 2024 |
By - Sudha Mariappan
Social media, an evolution deeply ingrained in our day to day lives, has put us in a chokehold since the 2000s. Its omnipresence has etched so far that we cannot imagine our lives without social media. From information to communication, these platforms have since…
Original Research
Sprout Social
· Original study ↗
Methodology
Cited from Sprout Pulse Survey; survey methodology not detailed in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media marketers: 81% share of social media marketers using influencer marketing. Source: Sprout Social (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-marketing-reliance-2024
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<blockquote cite="https://lighthousedata.io/data/influencer-marketing-reliance-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of social media marketers using influencer marketing for social media marketers<br><small>Source: Sprout Social (2024) · <a href="https://lighthousedata.io/data/influencer-marketing-reliance-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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